Privacy Policy for Residents of the United States


Aiming Inc. (hereinafter referred to as “we,” “us,” or “our”) serves as the administrator of personal information provided to us or collected by us during the use of our services. We will inform users of the purposes and means of processing personal information that they provide and the measures we have taken to protect such personal information.
Please print or screen capture this Privacy Policy for record-keeping purposes as necessary.
Users who are visually impaired can access an alternative version of this information using a screen reader. Users with other impairments can reach out to us using the contact information found below in section 11 and learn about other accessibility options to assist in accessing this Privacy Policy.

This Privacy Policy, as well as other services we provide, may contain links to external websites. This Privacy Policy only applies to the services that we provide. If you click on an external link, please ensure that you also read that website’s Privacy Policy.

We may make changes or additions to this Privacy Policy, in whole or in part. In the event the Privacy Policy undergoes such changes, they will be posted to our website, sent to users’ email, or delivered by other means that we deem appropriate (in accordance with applicable laws and regulations when relevant). In cases where other procedures are necessitated by regulations governing the protection of personal information, we will follow all such procedures.

Except for cases in which we stipulate otherwise, the revised Privacy Policy shall take effect from the time it is posted on this website. Users are encouraged to visit this page regularly to confirm any possible updates. Users can confirm when the Privacy Policy was last updated by checking the “Last Updated” date.

1. Concerning the Information We Collect

We collect information directly from users via the device a user uses to interact with us, as well as from third parties. We may combine information gathered from our services with other information obtained from our business records. We may, at our discretion, use and share information that has been aggregated (compiled to create statistics that cannot be used to identify specific individuals) or de-identified (has all unique identifying information removed so that it cannot be linked to any specific individual).

Information Relating to Registering for Services

Upon registering for our services, users may be asked to provide the following information:

  1. A name identifying the user (e.g., full name, user name, nickname, etc.)
  2. Email address
  3. Date of birth
  4. Gender
  5. User information registered on PlayStation™Network servers
  6. Other information about the user that we specify
  7. In the case of a minor (under 16 years of age), additional information regarding their legal representative (full name, date of birth, email address, phone number)

Device Information

The following information may be collected when using our services and websites:

  1. Cookies and other device identifiers
  2. IP addresses
  3. Device type and model
  4. OS and version number
  5. Other information that the user has agreed to provide

Location Data

In order to provide services that require location information, we may collect location data from the user’s device.

Payment Information

In order for users to purchase virtual currency or licenses to use virtual items offered via our services, we may collect the following billing and payment information provided to third-party payment service providers (including, but not limited to, Sony Interactive Entertainment Inc.):

  1. Purchase ID, purchase date, purchased product, or purchase history details such as amount spent
  2. Postal/Zip code

Information Related to Customer Support

We may collect and store the following information when providing customer support to users:

  1. Email address, phone number
  2. Device model, OS information, information regarding the use of our services
  3. User ID
  4. User information registered on PlayStation™Network servers
  5. Correspondence with support and any information contained therein

Information Related to the Use of Our Services

When users use our services, we may collect and store the following information provided directly to us by them, as well as other data pertaining to how they use our services.
We may also record and store interactions between users on our services and any information contained therein.

  1. Device identification data, operating system, hardware version, device setup, browser type and setup, and data regarding website and application usage
  2. IP addresses, log data, usage time, cookies, and web beacons
  3. Emails and text-based messages, gameplay content, support inquiry history, search terms entered by the user, chat history and other interactions between users, and performance data

Information Regarding User Interests and Preferences

We may collect information regarding the interests and preferences of users as inferred from their browsing and purchase history.

Information Gathered Using Cookies or Similar Means

  • When a user accesses our services or websites, we may use cookies or similar technologies to obtain data regarding their usage environment (browser, etc.), services, and website usage. We may also use similar technologies in some of our advertising systems.
  • We may collect and use the following cookies or similar technologies in various ways to improve the user experience of our services.
    1. Essential cookies: These cookies are necessary for our services to function properly and include cookies necessary to create an account. These cookies are not used to collect information for marketing purposes nor do they store websites visited by the user.
    2. Performance cookies: Collect information about how users use our services, including information about the pages they visit most frequently. If a user has previously specified certain preferences, those preferences will be stored in these cookies. We use these cookies to improve our services and to optimize the user’s experience so that they can search for our services more conveniently.
    3. Functionality cookies: Used to store settings such as layout, text size, basic settings, language, etc. in order for us to provide our services and improve user experience. Information collected by these cookies is not used to identify individual users.
    4. Users are able to disable cookies through their browser settings, but this may cause some of our services and third-party services to not function properly.
    5. We use the following access analysis tools on our services and websites. These analytics tools use cookies in order to collect data. The data is collected anonymously and cannot be used to identify individuals. It is possible for users to disable cookies and prevent these tools from collecting their data. Please check your browser settings for more details.
      1. Google Analytics
        Google Analytics uses cookies and other means to collect user information. To learn more about how Google Analytics collects and utilizes information when users visit our websites, please visit the “How Google uses information from sites or apps that use our services” page at (
        For more information on the terms and conditions regarding Google Analytics, please refer to the Google Analytics Terms of Service and Google’s Privacy & Terms.
      2. Google Analytics Opt-out Add-on
        Users can also disable Google Analytics via their browser’s add-on settings to stop the collection of their information due to our use of Google Analytics. To disable Google Analytics, download and install the Google Analytics Opt-out Add-on from the Google Opt-out Add-on download page and change the add-on settings of your browser.
        For the terms and conditions of the Google Analytics Opt-out Add-on, please see “Google Analytics Opt-out Browser Add-on – Additional Terms of Service” and Google’s Web Store Terms of Service.
      3. Microsoft Clarity
        For more information on Microsoft Clarity’s terms and conditions, please see the Microsoft Privacy Statement.

Information Acquired by Linking to External Services

We may acquire the IDs for external services used by users and other information that users have authorized our partners to disclose to us in accordance with the privacy settings of those external services.

  1. External service provider user ID
  2. Other information that the user has agreed to provide to other affiliated companies

Purpose of Use of Collected Information

  • We shall use the information we collect for the following purposes.
    1. Providing our services
    2. Billing and calculation of payments
    3. Identity verification and authentication
    4. Conducting surveys, sweepstakes, and campaigns
    5. Marketing research, statistics, and analysis
    6. Developing company services, websites, and content
    7. Maintaining, troubleshooting, and improving the quality of our services, websites, and content
    8. Sending users important notices, such as changes to our terms, conditions, or policies
    9. Developing and delivering advertisements (including advertisements for products or services relating to user interests and preferences, which are based on analysis of collected information such as browsing and purchase history), and the confirmation of the results of such advertising
    10. Providing technical support and responses to user inquiries
    11. Preventing fraudulent or potentially illegal activity
    12. The realization of other usage purposes specified in each of our services.

3. Retention Period of Personal Information

To determine the appropriate retention period for personal information, we consider the volume, nature, and sensitivity of the personal information, the risk of potential damage from its unauthorized use or disclosure, the purposes for which we process it, and whether or not we can achieve those purposes by other means, along with any applicable legal requirements. When our company no longer requires the personal information of users that we have collected, we will delete or anonymize the information. If deletion is not possible (for example, if the personal information is stored in backup archives) we will securely store the user’s personal information until it becomes possible to delete and will ensure that no further processing of the personal information takes place thereafter.

4. Safety Management of Collected Information

We will take necessary and appropriate measures to prevent the leaking, loss, or damage of any personal information that we handle, and otherwise safely manage such information. However, while we do take these precautions to protect the user’s information, we cannot guarantee the security of any of the networks, systems, servers, devices, or databases operated either by us or on our behalf.

5. Sources of Personal Information

We acquire the personal information of users directly, either by receiving it from them or by obtaining it automatically. However, for personal data of users who access our website, the information is indirectly acquired from external services usage analysis services used by our websites, such as Google LLC, Adjust Inc., AppsFlyer Ltd., payment service companies such as Apple Inc. and Google LLC, application development companies such as Sauce Labs Inc., as well as external services used by users.

Sharing and Providing Acquired Information to Third Parties

We may share any of the information that we collect with the following parties:

  • Affiliated Companies
    We share information with members of our company group.
  • Service Providers
    We may hire vendors to perform certain business functions on our behalf, and these vendors may receive or directly collect information about users from us. Vendors and the business functions they provide may include the following:
    1. Businesses, such as Sauce Labs Inc., that provide service support functions such as customer service, customer relationship management, application development, list cleansing, physical mailing, and communications (email, fax).
    2. Auditing and accounting firms, such as those that assist in the preparation of our financial records.
    3. Specialized service consultants, such as companies that conduct analysis, provide support to improve our business, provide legal services, or provide project-based resources and support, etc.
    4. Providers of analysis and marketing services, such as Google LLC and AppsFlyer Ltd. (including companies that analyze the traffic of our online assets, identify potential customers, and assist with communications).
    5. Security vendors (such as those supporting the identification of and response to security incidents, service notifications, and fraud prevention).
    6. IT vendors (such as those supporting website design, hosting and maintenance, data and software storage, and network operations).
    7. Marketing vendors (such as those supporting the delivery of marketing emails).
    8. Other service providers necessary for our business activities.
  • Business Partners for Marketing Purposes
    We may share a user’s device identifiers and information about their use of services with our marketing business partners for marketing purposes.
  • Online Advertising Partners
    We work with companies who assist us with advertising our services using tools such as cookies and online tracking technologies to collect information and measure the effectiveness of personalization, retargeting, and advertising.
  • Social Media Platforms
    If a user interacts with us on a social media platform, that platform may be able to collect information about the user and their interactions with us. When a user interacts with social media objects (such as clicking the “Like” button on Facebook), both the platform itself and the user’s connections on said platform may be able to see that activity. To manage how such information is shared, please review the privacy policy of the social media platform in question.
  • Government Institutions and Law Enforcement Agencies
    We may share information when we believe in good faith that we are lawfully authorized or required to do so in order to respond to a legal subpoena, warrant, court order, or other regulatory or law enforcement requests, or when necessary to protect our property or rights or the safety of our employees, customers, or other individuals.
  • Other Businesses Involved in Commercial Transactions
    Our company’s ownership or corporate structure may change during the course of providing our services. We may transfer some or all of the information concerning our users to other entities, their affiliates, or service providers connected to them, or during negotiations relating to a merger, acquisition, sale of assets or lines of business, change in ownership, or financing transactions. We cannot guarantee that an acquired or merged entity will have the same privacy practices or treat user information as described in this policy.

7. Data Transferred Across Country Borders

We may collect, process, and store your information in the United States and in other countries such as Japan. Information laws in the United States may differ from those of the country in which the user resides. Any such transfers of data will be conducted using the required protective measures in accordance with the relevant laws.

8. Protection of the Personal Information of Minors

  • We do not intentionally collect the personal information of users under the age of 16 without prior consent from their parent or guardian. Users under the age of 16 who wish to use our services are required to obtain permission to do so from their parent or guardian.
  • We may grant the guardian of a minor the right to view, correct, delete, or suspend the handling of said minor’s personal information, and to allow the guardian to request that the consent given to the above be revoked.

9. A User’s Rights to Information

  • User Accounts
    Users can update their account information from the account page of the application.
  • Advertising Options
    Users have the option to limit the information we and our partners collect for online advertising purposes.
    1. Users may disable cookies via the settings menu of their browser or mobile device. Mobile devices may offer the option to disable advertising features. Because we use cookies to facilitate the functionality of our services, disabling cookies may also disable certain elements of our online assets.
    2. Users may also contact us about this directly.
  • Please note that if a user chooses to make use of these options, they may still see advertisements, but they will not be personalized. Moreover, using these options will not prevent other companies from delivering personalized advertisements to users. Deleting cookies may also erase your opt-out settings.
  • Concerning Do Not Track:
    In some cases, a user’s device may contain a “Do Not Track” feature. Our data collection, disclosure practices, and the choices we offer users will remain as described in this Privacy Policy, regardless of whether or not we receive a Do Not Track signal.
  • Rights in Specific Jurisdictions
    Users may have certain rights with respect to their personal information depending on their location or place of residence. Please see “Privacy Disclosures for Specified Jurisdictions” below. If you wish to exercise any of these rights, please contact us using the contact details provided in item 10.

10. Privacy Disclosures in Specified Jurisdictions

  • The European Economic Area, United Kingdom, and Switzerland We process “personal data” as it is defined in the European Union’s General Data Protection Regulation (GDPR). If you are located in the European Economic Area, the United Kingdom, or Switzerland, please review our Privacy Policy for Residents of the EEA.
  • California
    1. California “Shine the Light” Privacy Rights Law
      Once per year, free of charge, residents of California may request a list of the categories of personal information that we have disclosed to third parties for direct marketing purposes, as well as the names and addresses of such third parties, in cases in which we have made such disclosures for the purposes of direct marketing in the previous calendar year. Additionally, users may request that we not share their personal information with third parties for marketing purposes. Please contact us if you wish to obtain this information.
    2. Notice to California Residents Under the Age of 18
      Users under the age of 18 may request that we delete any information or content they have posted on our online services. Please note, however, that we are unable to delete any information that was collected, stored, or shared by a third party at the time the user posted such content or information. To request the deletion of user information, please contact us.
    3. California Consumer Privacy Act
      The California Consumer Privacy Act (CCPA) provides residents of California the right to receive certain disclosures regarding the collection, use, and disclosure of information about them, as well as the right to know, delete, correct, and opt out of the sale or sharing of their personal information. Users have the right to non-discrimination for exercising their rights under the CCPA. To the extent that we collect personal information subject to the CCPA, that information, our practices, and the rights of users are described below. These details are intended for users covered by the CCPA and apply to personal information as defined by the CCPA. Although this Privacy Policy applies to users covered by the CCPA, in the event of any conflicts between the following statements regarding the CCPA and other statements in this Privacy Policy, the statements regarding the CCPA shall take precedence.
    4. Categories of Personal Information Collected
      We collect personal information as it is defined by the CCPA. We have specifically collected the following categories of personal information in the past 12 months:
      a) Identifiers (names identifying users, email addresses, online identifiers, IP addresses, etc.)
      b) Categories of personal information (e.g., name, phone number, etc.) as described in the California customer records statute (California Civil Code Section 1798.80(e))
      c) Information regarding activities on the internet or other electronic networks (e.g., information on the use of services as described in “1. Concerning the Information We Collect” listed above)
      d) Commercial information (e.g., purchase history and information related to customer support as described in “1. Concerning the Information We Collect” listed above)
      e) Location data
      f) Inferences derived from the information we collect, such as consumer preferences and disposition (e.g., user interests and preferences inferred from browsing and purchase history)
    5. For a list of the personal information that we collect from users, please see “1. Concerning the Information We Collect” above.Categories of Sources of Personal Information
      Additionally, during the past 12 months, we have acquired personal data as described above in (3) from the sources listed in “5. Sources of Personal Information.”
    6. Business or Commercial Purposes of Personal Information
      As described in “2. Purpose of Use of Collected Information,” we use personal information for business and commercial purposes.
    7. Categories of Personal Information Recipients
      In the past 12 months, we have shared user identifiers, information about user activities on the internet or other electronic networks, commercial information, and inferences we have derived about our users with our marketing business partners, online advertising partners, and social media platforms. According to the CCPA, there may be cases in which this may be considered the sale of personal information for compensation and/or the “sharing” of personal information for cross-context behavioral advertising.
      We will not disclose the personal information of users known to be under the age of 16 to other companies or third parties for compensation or cross-context behavioral advertising.

      We have disclosed all or substantially all of the personal information from the categories identified in “1. Concerning the Information We Collect” above to our affiliates, service providers, and others, as specified in “6. Sharing and Providing Acquired Information to Third Parties” above.
    8. Users with user rights specified by the CCPA possess specific rights related to their personal information. Excluding certain exceptions and limitations, users may exercise the following rights with regard to their personal information. Please contact us if you wish to exercise these rights.
      1. Opting Out of the Sale or Sharing of Personal Information
        Users have the right to opt out of having their personal information sold or shared with third parties by us. To exercise this right, please make a request to not sell personal information by contacting us here. Please note that a user’s right to opt out does not apply to the disclosure of personal information to our service providers. We will also process opt-out requests submitted via a user’s opt-out preference signals as required by any applicable laws. The technical specifications of a user’s opt-out preference signal will determine how we process that signal. For example, if a consumer installs opt-out preference technologies in a browser and the opt-out preference signal it sends is associated only with the user’s browser, the opt-out will apply to that browser. As of the “Last Updated” date of this Privacy Policy, our processing of opt-out preference signals can be considered “frictionless” under California law. Instructions on setting up and using opt-out preference signals can be found by visiting the California Attorney General’s CCPA page, in the section relating to “requesting personal information not be sold (right to refuse sale).” Information on how to set up and use opt-out preference signals is also available from the California Privacy Protection Agency (CPPA).
      2. Sensitive Personal Information
        We will not use or disclose sensitive personal information for any purpose that would require us to offer users the “right to limit” the use or disclosure of their sensitive personal information.
      3. The Right to Know Personal Information
        Users have the right to know what categories and/or specific pieces of personal information of theirs we have collected, used, disclosed, or sold; the categories of sources of personal information we have collected about them; our purposes for collecting or selling personal information about them; the categories of personal information about them that we have sold or disclosed for business or commercial purposes; and the categories of third parties with whom we have shared their personal information.
      4. The Right to Request the Deletion of Personal Information
        In certain circumstances, users have the right to request that we delete personal information that we have collected directly from them. Please note that if a user requests that we delete their personal information for a service that requires the use of said personal information, we may no longer be able to provide them with said service.
      5. The Right to Request the Correction of Personal Information
        Users have the right to request that we correct any inaccurate personal information that we have about them.
      6. The Right to Non-Discrimination
        We cannot discriminate against a user on the basis of the user exercising the aforementioned privacy rights or any other rights under the CCPA.
    9. Financial Incentive
      From time to time, we may offer our users the opportunity to participate in special promotions or programs, such as Twitter Instant Wins, and the programs we offer may qualify as financial incentive programs (FIPs) under California law.
      We will use the personal information that users provide us to allow participation in drawings for chances to win in-game currency. User participation is voluntary. The categories of personal information that we will collect are social media and game account information. We will use this information to facilitate user participation in such programs. If we run such a program in collaboration with a business partner, we may disclose information to that business partner.

Users will be able to opt in to Instant Wins using the means we present to them at the time we make such offers, such as through online registration pages, etc. Users can withdraw from Instant Wins at any time using the means we provide to them.

11. Contact Information, Where to Make Requests, and How to Respond

  • Contact Information
    If you have any questions, comments, or thoughts regarding the handling of users’ personal information, please contact us using the information below.

    e-mail: Requesting to Exercise Rights
    1. Submitting a Request
      Users may request to exercise their rights by using the contact information above and submitting the relevant form.
      If the user is a resident of the state of California, they may authorize another person or entity registered with the California Secretary of State (referred to as an authorized agent) to make the request on their behalf. There may be circumstances in which we are not legally required to respond to a user’s request or have grounds to respond to a request in a more limited way than a user anticipated. In such cases, we will explain our reasoning to the user in our response.
    2. Verification
      We are required to verify a user’s identity before responding to their request. We verify the identity of users by asking them to provide us with personal identification that we can match against information we may possibly have collected from them in the past. In some cases, we may need to follow up with users to request more information in order to confirm their identity. We will not use any personal information collected in connection with reviewing or responding to a user’s request for any purpose other than to respond to the user’s request.

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